Marketing News

Eos Debunks Shave Myths in New Shave 101 Campaign

It’s shave season, and the Evolution of Smooth is calling upon a panel of influencers to spill the tea on their shaving tips and faux pas.

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By: Lianna Albrizio

Associate Editor

Before the blades of a new razor smoothed off the unwanted peach fuzz on their growing legs as tweens, consumers can recall their mothers schooling them on the so-called “rules” about shaving. One being not to touch the hair on their thighs and another not to shave too often, as hairs will grow back thicker and darker potentially causing the irksome ingrown hair. The Evolution of Smooth is seeking to challenge these shaving myths in a newly launched Shave 101 campaign. Through Sept. 30, in th...

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